Olio's Branding Recipe: Evoking Cravings for Food Delivery Startup's Home-Cooked Meals
- Branding
Ghar Ki Yaad: Branding Challenges
Ghar Ki Yaad, a new online platform delivering authentic home-cooked meals, faced a branding challenge: How could they capture the essence of “maa ke haath ka khana” and stand out in the crowded food delivery market? Their brand identity needed to evoke nostalgia and comfort while being fresh and engaging.
360° Branding Solution
Design Approach
Discovery: Identified the requirements of the brand and decided to go for simple yet bold designs.
Brand Essence: Focused on authenticity, nostalgia, warmth and comfort.
Identifying Ideal Customers: Urban professionals, students, and anyone craving authentic home-style meals.
Logo Design
Focused on creating a clean and aesthetically pleasing logo
A pressure cooker shaped like a house, symbolizing the heart of home cooking.
A door icon invites customers to experience the comfort of home.
Zeroed in on the color
Red: Symbolizes the key elements of home-cooked food, like passion, warmth, and love.
White: Represents a clean environment where food is prepared, giving assurance of hygiene and purity.
Dark Brown (Fonts): Reminds of earthy tones of traditional kitchen that invokes the feeling of assurance for the authenticity of regional food.
Packaging Design
Clean and impactful red and white aesthetic, prominently featuring the logo.
Included personal messages from the home chefs to build a genuine connection.
Brand Narrative
Focused on narratives of nostalgia and the joy of homemade food.
Visual and textual storytelling to highlight the talent and authentic recipes of home chefs.
Custom photography to capture the warmth and regional essence of different cuisines and food items.
Every interaction, from online to offline, reflects the brand’s warmth and authenticity.
Focused on the USP: “Home-cooked meals made by real home chefs.”
Tagline: “A Taste of Home”
Impact
- The logo and branding successfully capture the essence of authenticity, nostalgia, and home comfort.
- A unified branding strategy builds emotional connections with customers and gives the brand a distinct market advantage.
Want to Stand Out of the Crowd?
Get a FREE Consultation on How to Make Your Brand Memorable!