How Olio helped India's Oldest International School Get 7X Increase in Online Enquiries?

Can a school with a 60+ year legacy of excellence still benefit from a strong online presence? India’s oldest international school, Deutsche Schule Bombay (DSB), needed a strong online brand presence – from website to aesthetics and messaging – to attract next-gen parents

Industry

Education

Type
B2B

Pain Points

DSB lacked a captivating online presence to attract millennial parents.

The website wasn't attracting or engaging prospective families.

The school struggled to generate qualified leads.

DSB lacked a strong online brand identity to stand out from competitors.

What we achieved

Backlinks and Counting

0 K

More number of Inquires

0 X

Increase in Organic Traffic

0 %

Boost in Avg. Session Duration

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Branding

Brand Design Challenges

DSB wanted a brand identity that truly captured its global spirit and long-standing reputation for excellence. This meant a fresh new look, including a revamped logo and updated materials like brochures and letterheads.

360° Branding Solution

Blended legacy with relevancy to highlight DSB’s heritage, diversity, and academic excellence.

Modernized Logo with iconography depicting diversity, and a cohesive palette of blue (trust), yellow (optimism), and white (clarity).

Revamped online and offline materials with clean layouts, Oswald typography, and messaging focused on inclusivity and growth.

Impact

The new brand identity resulted in a consistent and memorable impression of DSB across all touchpoints—from online platforms to printed materials—that appealed to families worldwide.

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UI UX & Development

Legacy Website Challenges

Olio noticed that DSB’s erstwhile website was falling short to match their online goals. They faced a number of issues, including complex navigation, outdated design, a lack of mobile responsiveness, poor performance, and the absence of the brand’s identity in its presentation.

Our Solutions

Redesigned the layout with intuitive menus and a logical flow for effortless navigation.

Featured high-quality visuals to highlight DSB’s grandeur, extracurriculars, and success stories.

Multi-device compatibility, along with advanced caching, image optimization, and Content Delivery Networks (CDNs) for faster and smoother browsing.

Impact

The redesign was loved by parents, students, and staff for its sleek and user-friendly interface. It also improved the website’s user experience, evident by a 10.22% drop in website bounce rate and a 20.5% increase in average retention time.

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SEO

Increase in Backlinks

0 %

Decrease in Bounce Rate

0 %

Increase in Average Monthly Enquiries

0 X

Increase in Avg. Session Duration

0 %

Ranking Challenges

After improving the website’s user experience, it was time to plan how to rank it high on Google and other search engines. The existing website lacked intent-focused keywords targeting prospective parents, as well as off-page and technical SEO strategies.

Our Solutions

Technical SEO Enhancements
Audited website, fixed performance issues, and added schema markup for better indexing.

Keyword Optimization
Focused on high-intent keywords and aligned content with user intent.

Content Strategy
Created engaging blogs and landing pages highlighting DSB’s USPs

Link-Building
Built quality backlinks to improve domain authority and rankings.

Three-level Funnel Approach

Keyword Ranking Matrix

Total Number of Keywords -15

Impact

The SEO strategy for DSB Mumbai delivered measurable and meaningful results in the form of organic traffic growth by 5 times and an increase in monthly inquiries about the school by 7 times.

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