How Olio Brought a FoodTech Startup on the Top of Google Search in 6 Months!

Ghar ki Yaad – a startup with the idea of delivering authentic home-cooked Indian meals to the corporate workers and students (living away from home). But there’s a catch. The name of the brand is also the name of a popular school poem. 😐 This means their website gets lost in a sea of coaching websites and study guides. Yet, in just six months, the food delivery startup became a popular online business. How did Olio make it possible for Ghar ki Yaad?

Industry

Food

Business Pain Points

Starting from scratch with no website, branding, or customer reviews.

A fierce market dominated by established food delivery giants.

Brand name buried in search results as it has the same name as a school poem.

Establishing trust and credibility as a new online food business.

What we achieved

Keywords in Top 10 Search Results

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Avg. Monthly New Users

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Increase in Online Enquiries

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Increase in Avg. Session Duration

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UI UX & Development

Challenges

Ghar Ki Yaad’s web application required to excel in several areas, including providing a faultless user experience, exhibiting a variety of home chefs and menus, and assuring a reliable, fast order handling system.

To do this, they needed three separate portal designs targeted to the needs of end users, home cooks, and application administrators.

Our Solutions

Triple Portal Design: We created three dedicated portals
For customers, home chefs, and admins with tailored features.

User-Centered Design
Prototyping, testing, and refining for seamless usability.

Microservices Architecture
For better performance and reliability.

Google Maps API Integration
For fast and accurate location-based results.

Cloud Hosting and Modular Development
For easy updates and scalability.

Technology Stack

HTML, CSS, Bootstrap
Frontend design and layout

JavaScript/JQuery
Interactive features like dynamic menus

CodeIgniter
Backend framework for core functionality

MySQL
Database for user data, orders, and reviews

Impact

The intuitive design and real-time updates resulted in a 40% boost in user retention, while the simplified admin portal cut errors by 60%. Positive user reviews highlight the flawless interface and ease of use. This points to a satisfactory app experience among the customers and chefs (the end users), and the portal admins as well.

Future Scope

The app will continue to evolve through data-driven iterations, using user feedback to improve its design and functionality. Future innovations include AI-powered customer recommendations and enhanced analytics tools for chefs, which will improve user engagement and operational efficiency.

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Branding

Brand Design Challenges

Ghar Ki Yaad needed a brand identity that instantly conveyed the comfort of home cooking. However, it also needed to cut through the noise of the online food delivery market. This meant being both familiar and fresh. Additionally, the design had to be nostalgic and that should take the audience back to the times of childhood and ‘maa ke hath ka khana.’

360° Branding Solution

Discovery
Analyzed the market, brand requirements, and buyer’s persona

Logo
Created a logo that depicts the comfort of home-cooked food

Packaging
With brand logo and heart-warming messages from home chefs

Narrative
Used visual & text content to build narratives of nostalgia and authenticity

Impact

The logo and branding presented the perception of authenticity, nostalgia, and home comfort. The unified branding strategy builds connection with customers and gives the brand a distinct market advantage.

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SEO

Increase in Website Score

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Decrease in Bounce Rate

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Increase in Monthly Average Users

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Increase in Avg. Session Duration

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SEO Challenges

Ghar Ki Yaad had everything to win the market: a strong USP, brand and web app that resonates with their mission.Now all they needed was to optimize their web platform so that it appears on the top of searches, even for their brand keywords (which was the namesake of a popular poem). Additionally, to win local search in Mumbai, they needed a powerful strategy to overcome the odds.

Our Solutions

Opted for a complete on-page and link building strategy as the website was dynamic.

Link building started with submitting articles on Quora and other third party websites.

Created location-wise pages to classify orders based on location and to rank the website in every location in Mumbai.

Built a dynamic sitemap for the website and submitted it to Google leading to efficient crawling of the website.

A Funnel Based Approach

Keyword Ranking Matrix

Total Number of Keywords -15

Impact

Olio made Ghar Ki Yaad into an online hub for authentic regional food lovers. It attracts, on an average, 250 monthly while we’re writing this case study (started with 31, still growing consistently). The users were also diving deep into the options offered by the web app because the average session time was 3.05 minutes. Ghar Ki Yaad is ranking on the majority (around 63%) of the target keywords on the search result pages, showcasing that the SEO efforts are bearing fruits.

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