How We Built Online Presence from Scratch for a 60-Year-Old Diamond Manufacturing Giant
- UI UX Design
- Web Development
Even decades-old brands need strong online presence to stay relevant in the digital age. Nouveau Jewellery, owned by Mahindra Brothers, is one of India’s largest manufacturers of lab-grown diamonds. They have a 60-year-old legacy of producing lab-grown diamonds, which are chemically and physically identical to natural diamonds. To expand their reach, they needed their first-ever website!
Industry
Jewellery
Type
B2B
Pain Points
Without a website, Nouveau Jewellery had minimal online visibility.
The lack of an online presence made it difficult to generate leads and attract new customers.
The lack of smooth processes and channels made it difficult for them to screen potential clients.
Disjointed sales pathways made conversions cumbersome and difficult.
Our Solutions
Identifying Ideal Customers
Wholesale diamond brokers and deals, jewellery designers, jewellery retailers, and watch & accessories manufacturers.
Intuitive UI/UX Design
Easy to navigate website tailored for the ideal client segment
Visual and textual elements customized for clients from India, the UK, and the USA.
Categorized diamonds by shape, style, and use.
Mobile-first design as most people access websites on phones these days.
Request a Quote Feature: Simplified inquiry process for potential clients.
Educational Content
Informative sections on lab-grown diamonds, their grading systems, and their benefits.
Purpose – To build trust and establish expertise
Essential Functionalities
Requiring registration before accessing information and contact options to screen authentic leads from others.
SEO Optimized
Content Writing: High-quality, informative content was created around relevant keywords to attract organic traffic.
XML Sitemap and Robots.txt: To ensure search engines could easily crawl and index the website.
Site Speed Optimization: To improve user experience and search rankings.
Structured Data Markup (Schema): To provide search engines with more context about the website’s content.
Tech Challenges & Solutions
| Challenge | Solutions |
|---|---|
| Inventory System Integration | Development of APIs to ensure seamless data flow between the website and existing systems. |
| Website Security & Client Data Protection | Implementing robust security measures, including SSL encryption and secure server infrastructure. |
| Website Performance | Image optimization techniques, content delivery network (CDN) usage, and efficient database queries. |
Technology Stack
| Technology | Usage | Purpose |
|---|---|---|
| WordPress | Core platform, CMS | Content management, website structure, plugin ecosystem |
| HTML5/CSS3 | Website structure and styling | Website layout, visual design, and responsiveness |
| JavaScript/jQuery | Client-side interactivity, dynamic elements | Enhancing user experience with interactive features and dynamic content |
| PHP | Server-side scripting | Handling website logic, database interactions, and dynamic content generation |
| MySQL | Database management | Storing and managing website data, including product information, user accounts, and other content |
Impact
Nouveau Jewellery’s new website has been a resounding success, resulting in:
- Improved Brand Perception as a modern and innovative industry leader.
- 72% Increase in Global Inquiries through website contact forms and direct email.
- 56% Sales Growth in six months driven by trust from a strong online presence.
Need A Website That Converts Leads?
We Build Stunning, User-Friendly Websites That Attracts Visitors