India's Oldest International School Sees 20% Engagement Boost with Website Redesign by Olio

Brand Design Challenges

DSB, India’s oldest international school, needed a digital makeover. They wanted a brand identity that truly captured its global spirit and long-standing reputation for excellence. This meant a fresh new look, including a revamped logo and updated materials like brochures and letterheads.

360° Branding Solution

Design Approach

Brand Essence: Focused on the diversity, academic excellence, and the school’s rich heritage.

Discovery: Conducted a comprehensive analysis of DSB’s history, values, and audience needs to craft a design that harmonized tradition and innovation.

Target Audience: Current and prospective students, parents, alumni, and stakeholders who value quality education with a global perspective.

Logo Design

Core Elements: Preserved traditional colors and visual motifs that symbolized the school’s long-standing heritage.

Sleek Modernization: Simplified design for a more contemporary and professional look.

Within the ‘D’ of DSB logo features colorful human figures reaching upwards, symbolizing the diverse and inclusive DSB community.

Color Palette

Blue: Representing trust, stability, and academic integrity.

Gold: Symbolizing optimism, energy, and a bright future.

Impact

User Delight: Parents, students, and staff praised the new website’s sleek design and ease of use.
7X Increase in Inquiries: A sharp rise in website inquiries from prospective families.
Improved Retention Time: 10.22% lower bounce rate and 20.5% higher retention time.
Faster Performance: A smoother, frustration-free experience for all users.

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