Olio Bridges 60+ Year Legacy with Modern Rebranding for India's Oldest International School
- Branding
Brand Design Challenges
DSB, India’s oldest international school, needed a digital makeover. They wanted a brand identity that truly captured its global spirit and long-standing reputation for excellence. This meant a fresh new look, including a revamped logo and updated materials like brochures and letterheads.
360° Branding Solution
Design Approach
Brand Essence: Focused on the diversity, academic excellence, and the school’s rich heritage.
Discovery: Conducted a comprehensive analysis of DSB’s history, values, and audience needs to craft a design that harmonized tradition and innovation.
Target Audience: Current and prospective students, parents, alumni, and stakeholders who value quality education with a global perspective.
Logo Design
Core Elements: Preserved traditional colors and visual motifs that symbolized the school’s long-standing heritage.
Sleek Modernization: Simplified design for a more contemporary and professional look.
Within the ‘D’ of DSB logo features colorful human figures reaching upwards, symbolizing the diverse and inclusive DSB community.
Color Palette
Blue: Representing trust, stability, and academic integrity.
Red: Signifying passion, action, and a bold, confident approach.
Yellow: Evoking creativity, innovation, and a vibrant, energetic spirit.
Impact
- A sophisticated and timeless logo that reflects DSB’s heritage and international outlook.
- Consistent and memorable visitor experience across the board – from online to printed material.
- The redesigned brand identity resonated with families from all corners of the world.
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