Conquering Local Search: Olio’s Strategy Put Ghar ki Yaad on the Map in Mumbai
- SEO
Increase in Website Score
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%
Decrease in Bounce Rate
0
%
Increase in Monthly Average Users
0
%
Increase in Avg. Session Duration
0
%
SEO Challenges
For Ghar Ki Yaad, a startup bringing home-cooked Indian meals to busy professionals and students, a shared name with a well-known poem. This created a significant SEO challenge. Their website was lost amidst educational search results.
Our Solutions
Opted for a complete on-page and link building strategy as the website was dynamic.
Link building started with submitting articles on Quora and other third party websites.
Created location-wise pages to classify orders based on location and to rank the website in every location in Mumbai.
Built a dynamic sitemap for the website and submitted it to Google leading to efficient crawling of the website.
How Can You Attract Customers Organically?
Ads Are Impactful, But Let’s Couple it With Long-Term SEO Strategies!
A Funnel Based Approach
Keyword Ranking Matrix
Total Number of Keywords -15
- 80% Keywords in top keywords
- 13% Keywords in top 10-25
- 13% Keywords in top 10-25
- 0% Keywords in top 10-25
Impact
Olio made Ghar Ki Yaad into an online hub for authentic regional food lovers. It attracts, on an average, 250 monthly while we’re writing this case study (started with 31, still growing consistently). The users were also diving deep into the options offered by the web app because the average session time was 3.05 minutes. Ghar Ki Yaad is ranking on the majority (around 63%) of the target keywords on the search result pages, showcasing that the SEO efforts are bearing fruits.
Stop Losing Customers to Competitors.
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